Bamberg, 12 July 2016 – With the payment method, Amazon Payments, over 300 million Amazon customers worldwide can make an order online with just a few clicks, without having to complete the registration process on the online store. Customers simply login using their Amazon account during checkout, select a delivery address and payment method stored in their Amazon user account and click the purchase button.
Under the slogan "Your page. Your Brand. Your Data," customers pass through the check-out process without leaving either the online shop or the brand environment. During the check-out, only the value of the shopping cart will be forwarded to Amazon. Amazon also offers effective and free protection against fraud and payment defaults.
Nowadays, a fast, convenient and mobile-optimised checkout is a strong driver for high conversion rates in online commerce. Online merchants can now offer their customers another conversion-boosting payment method: Computop integrated the new “Login and Pay with Amazon" user interface.
“We are proud to offer our customers the payment interface from Amazon,” says Stephan Kück, CEO of Computop. “With Amazon Payments, merchants are given a conversion-boosting payment method that offers merchants and customers benefits such as convenient and quick payment and protection against non-payment.”