London, United Kingdom – 08 June 2016 – Computop, the leading payment service provider (PSP), today announced it is helping Bigpoint, the online game developer and publisher, maximise monetisation for its gaming products in international markets. Serving 385 million registered users in 200 countries, Bigpoint offers its global audience 180+ payment methods and manages over 1 billion commerce transactions daily on its gaming platform.
Founded in 2002, Bigpoint’s free-to-play online distribution model enables consumers to play and enjoy its games on multiple devices to suit their gaming needs. Users can elect to pay absolutely nothing and still enjoy the game, or customise their experience by purchasing items through micro transactions during the game. The Computop Paygate platform underpins the payment processing for Bigpoint in a variety of regions around the world including Europe, Eastern Europe, as well as South and North America.
The relationship with Computop has seen Bigpoint expand the boundaries of its free-to-play games to a variety of global territories. With an international footprint, and deep local market domestic knowledge, Computop is able to facilitate the right payment mix for the user communities Bigpoint serves.
“Providing the right payment mix has a direct impact on our conversion rates,” confirms Nils Plohmann, Lead Payment Manager at Bigpoint GmbH. “In Brazil, for example, Computop has enabled us to team up with PagBrasil, a specialist provider of local online payment methods popular with Brazilian consumers. Following the switchover to payment using PagBrasil, our online transaction conversion rates experienced a major increase.”
The extensive range of acquiring banks connected to the Computop Paygate platform also gives Bigpoint the flexibility to switch with ease to providers offering the domestic payment methods it needs to generate increased conversion and acceptance rates. For example, this facility recently enabled Bigpoint to initiate a test run with Chase Paymentech in the US.
“With Computop’s assistance we’ve been able to evaluate if migrating to Chase Paymentech would deliver more appealing payment options for US players. The results were impressive, generating a 20-30% jump in conversion rates in what is one of our Top Five global markets,” said Plohmann.
“Our deep understanding of relevant international and domestic payment methods that increase conversion has helped Bigpoint to expand into new markets and acquire new customers,” comments Ralf Gladis, CEO of Computop. “In contrast to our competitors, Computop doesn't sell financial services. Customers like Bigpoint can therefore take advantage of a vast choice of local experts worldwide and pick the best financial partner for each geography in order to maximise success rates in local territories.”
Bigpoint is a leading global online game developer and publisher. Headquartered in Hamburg, Germany, Bigpoint designs high-quality games for all gamer segments for browser, client and mobile. They are published on bigpoint.com, as well as by more than 1,000 international distribution partners and media companies.
Employees from 35 countries use state-of-the-art technology to transform the industry with innovative gaming concepts, while setting international standards to fulfill the expectations of more than 350 million gamers in over 200 countries. Every one of the 40 online games in Bigpoint´s portfolio is free-to-play and includes a customized micropayment system for each game to allow users to make micropayments to speed up their game progression.
Many of the titles have won various international prizes and audience awards, such as the German Developer Award 2014 and the Game Connection Award 2015 for Shards of War.
In addition to its headquarters in Hamburg, Bigpoint holds a development hub in Berlin, a mobile game studio in Lyon and maintains presences throughout Europe, the USA and Asia for distribution purposes.
For more information and press material, please visit the press area at www.bigpoint.net.