Advertorial

Since 2021, Sparkasse customers have been able to pay quickly, securely and confidentially with their digital girocard in apps and on the web via Apple Pay. With the e-commerce capability of the girocard in Apple Pay, the Sparkasse Finance Group is once again underpinning its innovation leadership in mobile payment products, which it impressively demonstrated with the market launch of Apple Pay at the end of 2019 and the integration of the girocard in August 2020.
 

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The revolution for your e-commerce business

With the girocard in Apple Pay, paying is easier and more secure than ever before. This powerful duo combines reliability, data protection and user-friendliness – at the POS and online.

What this means for your customers:
Pay online with Germany's most popular card just as quickly and easily as at the POS - privacy, data protection and security are guaranteed for your customers with every payment.

What this means for you:
The girocard, with its widespread use and payment guarantee, is an attractive addition to the payment mix in your apps or web shops. In addition, the cancellation rate when checking out with Apple Pay is generally very low and reduced even further with the use of the girocard, which guarantees outstanding conversion rates.

Why offer the girocard with Apple Pay as an online payment method?

  • Payment guarantee
    You receive a guarantee of at least 14 days. 
  • Innovation
    Offer state-of-the-art payment options with the girocard and Apple Pay and strengthen your innovative merchant image.
  • Turnover Booster
    Open up new sales opportunities for smartphone shoppers with the girocard in Apple Pay.
  • Fast checkout
    If you implement express checkout, customers pay directly and without the hassle of filling out contact and payment information. This means fewer abandoned purchases and more sales.
  • Security
    Security comes first. With the girocard in Apple Pay, your customers enjoy first-class protection for their privacy and data with every transaction.
  • Satisfied customers
    A smooth payment process and the right payment mix mean satisfied customers who come back and recommend you to others.

Online shopping has never been easier

What does the payment process look like for your customers in everyday life?

It's simple: as soon as Apple Pay with the girocard is integrated as a payment method in your app or online shop, you can offer your customers an effortless shopping experience.

Customers must digitize their girocard once in an Apple device (such as an iPhone, iPad or Mac) and can then pay online immediately and save time. From now on, the purchase process does not require any manual entry of card information or delivery addresses. Instead, they simply select Apple Pay as their preferred payment method and confirm the transaction securely using Face ID, Touch ID or the individual device code.

9 out of 10 purchases fail in the checkout process

While most optimizations in e-commerce take place in the early stages of the customer journey, a remarkable 9 out of 10 sales fail in the checkout process.

Many customers attach great importance to an online shop offering the payment methods commonly used in their country and are interested in being able to pay both at the POS and online using the same application. It is therefore very important for merchants to regularly analyze their payment mix.

How do customers want to pay online?

95%

of customers consider it important that a website offers the payment methods commonly used in their country.

82%

would cancel their purchase if their preferred payment method was not available.

73%

are somewhat to very interested in being able to pay with just one method both at the POS and in e-commerce.